What’s the easiest way to attract more new patients to your practice? Every practice owner wants the simple answer so when the telephone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s how to avoid getting sold and instead obtain an online medical marketing firm which offers value. Ask these 5 questions.
* Will they measure success in terms of trackable new patient leads?
* Do they really charge month to month or lock people into long-term contracts?
* Can they offer proof the service(s) generate more new patient calls?
* Could they be transparent or do they really hide fees?
* Will they manage your marketing for you personally?
* See below for your information on each.
1. Do they really measure success with regards to new patient leads?
Should you own a practice, the objective of medical marketing would be to do just one thing, which would be to have more new patients calling and or emailing your practice. It’s not to the number of ad impressions or Google views, branding, or page impressions or even total variety of calls you get. None of these things can be converted into new patients and sales.
Most medical marketing firms make an effort to bury you in data about things which has no tangible benefit. Many will even have you put special coding on the website throwing off your current marketing metrics. Instead look for a marketing firm that utilizes call tracking and form fill tracking to accurately see how many NEW Patients contact you each month.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts should be a large red flag. It’s a sales technique to sell something people would want to dump in a month or two that keeps you spending money on 6-12 months for something which does nothing. Make sure to pick a medical marketing firm that charges over a month to month basis. Like that, they’ll must still earn your business each month.
3. Can they offer proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you should know is that none of these work then one is even illegal. There exists zero proof that utilizing these marketing tools will attract just one new patient. However, there is lots of evidence these are just methods to charge your practice for services who do nothing.
Geo-fence display pushes text messaging to prospects driving by the practice. Which is not merely annoying, and if it worked would mess with our scheduling. The truth is, it doesn’t generate leads. Smart idea if you have a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for most local businesses but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they generate any new patient calls and a lot of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service functions to generate new patient leads and after that talk to a few clients who’ve used it.
4. Are they transparent or do they hide fees?
When it comes to price you’d like to know what you’re investing in, right? Yet a common ripoff strategy in the business would be to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then the firm refuses to actually provide information about how most of that money will actual AdWords spend versus into their pockets.
The only real transparent approach to charge for medical PPC is always to charge a monthly management fee then have you pay for the AdWords spend directly on your credit card. This way you know exactly how much you are paying the marketing firm to handle your medical PPC and how much visited Google’s AdWords.
5. Do they really manage your marketing for you personally?
There are tons of low-cost online marketing services available that give you usage of software which means you can manage your marketing yourself. For instance, there are a handful of companies that sell online review software, and almost none that train your team the way you use it and make sure it’s helping you.
Getting usage of powerful website marketing tools is excellent, in principle, for those who have a Ph.D. in internet marketing and 40 hours per week to spare. On the other hand, if you have work helping patients, these are generally just a big total waste and money.
Be sure to check that the marketing firm does the work, so that you can concentrate on everything you do best which is helping patients. What’s the easiest way to attract new patients? Make sure for each and every dollar you spend money on lead generation you’re getting nlphhf as well as a positive ROI. It’s so easy. And avoid all the nonsense about geo-fence displays, retargeting, banner ads along with other items that does nothing to your medical practice.