A few days ago I had a customer at El Paso Search Marketing Services ask me what footprinting was. While I’ve never been aware of it called footprinting, I knew what he was referring to and feel that that speaks to the confusion regarding footprints with regards with Search engine optimization. Within my mind, footprints in SEO come down to two major groupings, so let’s discuss them now and break them into two admittedly crude categories: good footprints and bad footprints.
Bad Footprints – Let’s begin with the bad footprints as they relate with your stake in SEO, you can also consider these as leaving “traces”. Google are able to use a “footprint” to tie several website pages or sites together within their mind even when it’s not explicitly obvious. Obviously backlink building is the basis of SEO for SEOers, but Google likes all links to become natural or quite simply not built but earned.
Therefore, individuals who build links and who definitely are inside the know work to disguise and camouflage those links that they can build to make them appear natural in a a few different ways. When building links from one site you own to another one you have for that purpose of ranking, as an example, you want to make sure that Google can’t pick up on the fact that you possess both of those sites of this link you create will likely be worth significantly less.
If both sites are hosted from your same IP, that’s an obvious giveaway the same webmaster owns both sites and likely is linking for the purposes of influencing the SERPs. The IP in cases like this is definitely the footprint. There are lots of footprints which search engine listings can use to detect backlink building patterns therefore the general rule of thumb is always to always make your link building efforts look as natural as possible.
Good Footprints – Let’s call these “good” footprints, or typically strings of text which you may recognize and pull coming from a website to discover similar website pages. SEOers are able to use a footprint to locate website pages they wouldn’t normally be able to find through typical searches.
So when you wanted to find WordPress blogs linked to cars, you will take a type of text which can be available on most WordPress blogs like “powered by WordPress”. When multiple web pages share a trait that way it’s called a footprint. You may then throw a modifying term like “cars” on the end of the footprint to find sites linked to your keyword and which satisfy your footprint.
Footprints are handy for finding similar sites generally speaking. For link building it’s ideal for when if you locate a form of site that you can receive an easy link from like a new blog platform you’re unfamiliar with, you may want to search for a distinguishable footprint you can pull as a result to discover lots of other sites/linking chances to build off of. It might zgmjop like a broken record at this point, but superior content is still king and much better than every other SEO tip on this or some other list.
Creating good content earns you valuable links, social proof, along with other important ranking signals/factors, not forgetting it earns you repeat website visitors to your website and it has a higher likelihood of converting on your own website’s goals. Arguably just as vital as knowing what SEO works in 2019 is knowing what to stop expending time on. Having said that, making predictions on what’s going to become less efficient is more of the crapshoot as, outside black hat methods, it’s far more hard to take guesses on what search engines will value less.