Affordable Small Enterprise SEO – 5 Common SEO Errors and How to Fix Them. You can’t do SEO (optimize your internet site for search engines) until you’ve researched keywords. You can not research keywords without having a clear view of your target audience, your prospect types, and just how your offerings fill their needs.
Affordable Small Business SEO – Affordable small enterprise SEO not only uses the usual business and marketing basics, but in addition leverages the depth of accessible metrics for creating increased online traffic and much better internet site ROI.
When small business people ask me how their internet site may be improved by SEO, I allow them to have some version from the following listing of questions. Whenever you know the answers to these questions, you’re a lot less prone to waste funds on SEO efforts, and very likely to succeed online. You might even accomplish some of these things yourself- and that’ll help save you big in consultant fees!
To get the right keywords to concentrate on with SEO and/or PPC, consider the following…
Goals: Just how much monthly traffic and sales would you get now? Where would you like these numbers to get? What exactly are your most wanted responses- what do you want your ideal prospects to do on the site? (e.g. purchase something, sign up for the ezine, etc.)
* Market Segmentation: Who’s your ideal customer or potential audience? If there is more than one group, characterize each.
* Keywords that work: How can people see your website? What search phrases show up in your web logs?
* PPC Metrics: Do you already use pay per click marketing (PPC) advertising? What exactly are your sales? Will be the bids profiting, or at least breaking even?
* Acquiring more traffic is pointless should your site isn’t an effective sales machine.
* Profit Margin: What exactly is your internet profit margin for every offering?
* Conversion Rate: What portion of your offline prospects create the purchase? (to gauge expected conversion rate for your services and locate disparity in online results)
* Customer Loyalty: How so many people are on your ezine list? How frequently can you email them? What do you send them?
5 Common Critical Website Errors and How to Fix Them. About 75% from the websites I’ve seen make all of these mistakes. Consequently, their rankings and traffic suffer, and they also lose potential sales revenues.
No Sitemap. Regardless how well your pages are made and regardless how nice the graphics are, every site require a good ‘sitemap’ page for search engines to index it more easily. This can be a simple page of links- no frills except maybe a bulleted outline structure. Even better, you can make use of the new Google sitemap xml template, and upload it to Google to increase the possibilities they’ll index your entire site.
Insufficient Internet Search Engine and Directory Submission. In the ideal cyberworld, you wouldn’t have to submit your site anywhere- it might just get indexed and put where your prospects could find you. The truth is we still have to meet these types of services halfway. There are only a half dozen super-big causes of traffic (e.g. Google, Yahoo, MSN, etc.), but you do have a better probability of arriving within them if you’ve submitted your website for the 100-200 minor directories and look engines. Also, you can find niche directories that will help you rank on your own best keywords and attract more prospects directly. Submit your website to those places using a free tool like WebCEO.
Mysterious Website Owners. Your visitors desire to know, “who are the folks behind this site? Can I trust them?” Unless there is a particularly snobby target audience, put your picture and brief bio on the first page of the site (or even every page). Let them know who you are. This might be taboo in offline marketing (not really- look at Ben & Jerry, Steve Jobs, Donald Trump, etc.), but online, genuine personality is really a competitive advantage. It fosters trust, creates credibility and emotional bonds, and bridges the cold gap of cyberspace. You can practice it appropriately for most target markets. The true question for you is: are you prepared for the prime time?
Confusing Site Structure. Does your website confuse people? Would you know where they would like to go, what they’re really trying to find? Where do you need those to go? Good site structure both guides your various prospect types towards the places you want them to go and satisfies their requirements. Get some of your target market to sit down in front of you and make use of your website- watch their business- it’ll surprise you. And place the search engines on your website that offers you reports about what people search for- you’ll get clues about what else to place online.
Ezine Neglect. The ezine signup form isn’t prominent on some sites – ensure it is obvious and ‘sell’ your potential customers on registering. Tantalize them into ezine subscription using a free bonus. Why? Not everyone will end up your customer the very first time they reach your website. They may like your offerings although not trust you enough yet or be ready to buy. They may have questions. When you kuwukg them on your list, you can sell them on both you and your stuff (by helping all of them with tips) every couple of weeks until they purchase.
Furthermore they want a totally free bonus to stimulate those to sign up, they should also know what kind of thing you’ll be sending them, that you’ll keep their email address private, and they can unsubscribe anytime. And I’d suggest using double opt-in to avoid spam- that means they sign up (you don’t add them), and they confirm via email before they ever have an email on your part.