Seo Costs can be greatly influenced by answering some fundamental questions about your business and SEO plans, objectives, and other consideration. Here are some questions or issues every small business should resolve before engaging an SEO consultant, or trying to implement SEO themselves:
1.What exactly is the number one priority, objective, or goal that you might want to accomplish via your internet marketing efforts?
Are attempting to establish your company being an “authority site”?
Are you attempting to build a community using social networking?
Have you been seeking to generate more leads to fill the sales funnel?
Are you are hoping to attract more customers to a retail or physical location?
What is your desired outcome for visitors to your website?
What is your “business design” for the website marketing?
The responses to these questions will change the online marketing strategy, approach, or techniques that are best suited.
2. The BIG SECRET of Internet Millionaires and nearly all An Online Success Businesses…
Actually, this “secret” is painfully obvious – it is among the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals of their competitive sports, it is actually worth highlighting here: TRAFFIC MATTERS MOST – This Is A FUNDAMENTAL REQUIREMENT.
To get more specific – targeted traffic is what matters most. Attracting targeted prospects essentially implies that the website visitors to your web site happen to be pre-capable to the extent that you are currently presenting all of them with information that is certainly aligned as to what they are looking for. This assumes, of course, that this methods used to attract them are consistent with search engine optimisation and search engine optimization best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How can prospects and customers find you now – and how can you get more?
Which keywords do prospects use while they are searching on the internet for what you are offering?
Where can be your business currently ranked for those terms in the major search engines?
How competitive would be the keywords that you are currently using to market your business?
How viable is it that you may be able to rank for anyone keywords in the near future?
4. Precisely what does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page in the natural “organic” Search Results Position (often described from the acronym: “SERP”) in response to some search for a particular keyword or keyword search term, OR an advertiser has outbid all the other advertisers to appear within the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of people search on the internet before creating a purchase.
72% of men and women use Google when performing online search.
98% of people select a business on “Page 1” when you make a “decision”.
Conclusion: Should your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine rankings, you will be passing up on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that people performing online searches increasingly look beyond the Sponsored Results and right to the “organic results” for your information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains to be the fastest approach to generate traffic for first time websites, to check keywords, as well as “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed in the search engine results….BUT…the need for the bought traffic may be worthless…particularly if it doesn’t convert to sales.
When business people or webmasters get frustrated making use of their online efforts, there exists frequently a temptation to try and replace with lost time by purchasing traffic from advertising brokers (i.e. the “content network”). As tempting because it is to produce “traffic” fast using this method, it should be understood that there are very real risks associated with it.
A person with a sound credit card charging capacity can generate traffic fast. Beware, however, that this traffic generated from many of these sources is a total waste of cash. Ask almost those who have used it.
Obviously, Google and Yahoo are making literally vast amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of AdWords and AdSense great deal of savvy online marketers created internet marketing empires by functioning as advertising “arbitrage” agents. Within the last several years, however, a lot of those very same marketers complain of losing vast sums on promotional initiatives.
Caution: If you decide to use paid advertising to purchase traffic, proceed carefully – and limit your spending up until you verify the cost/benefit ratio of the advertising program is within your accepted tolerances, and expectations.
6. Keyword Research – and ways to “re-position” your company online (if necessary).
One of the smartest items you can do, and definitely one of the primary things you need to do, is to perform some basic niche research. Only by conducting detailed market and keyword research can you know the best way to proceed together with your online marketing efforts. Only after performing keyword research can you determine whether you will end up wasting money and time (and lost-opportunity costs) by attempting to advertise your business according to words or terms or “keywords” which are either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to get a sense about this all at no cost by utilizing the Google AdWords Keyword Tool.
Start by entering a broad term that relates to your business or niche. Then scan the results for your keywords you happen to be currently using.
Then evaluate the competition, both in terms of AdWords and in addition in the search engine itself. If the first page of natural SERP results is dominated by major corporations, major “authority sites”, or some other stiff competition, then that keyword may be hard to rank for. This is especially true if the SERP effects are for main indexed pages.
On the other hand, if the first page of Google returns plenty of “inner pages” (i.e. pages which are on the third hierarchy in the site structure, or lower), and if they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for those particular keywords may be achievable, and maybe even relatively easy).
7. Knowing Who Your Visitors Are – Capturing Visitor Contact Details for Lead Generation
The single most important missing element from most business websites may be a “lead capture form”. It’s hard to think that with literally vast amounts of websites published, a lot of websites lack this type of valuable but inexpensive as well as simple-to-implement tool.
Lead capture forms have already been available for about 10 years. And we have all grown familiar with utilizing them – as consumers, or as “subscribers”. You may be reading this article information due to having entered your email address right into a basic lead capture form (sometimes known as a “squeeze form” or “squeeze page”, depending on how it really is implemented).
Lead capture forms are typically integrated with Auto responders such as Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
Should you be seeking to develop any kind of business intelligence concerning your visitors, and seeking to establish a follow-up rapport together, it is essential to incorporate lead capture forms in your website.
At the most basic level, starting a lead capture form can be accomplished within minutes.
8. Understanding Web 2. and exactly how Social Networking Can be Leveraged to Facilitate SEO and also to Increase Your Business:
Web 2. and Social Media Marketing are incredibly complex and dynamic developments. The best way to understand the chance of Web 2. and Social Networking, with regards to how they can help you grow your enterprise is this: Ensure It Is Simple For People to discover You together with Everything You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – this means they are preconfigured (generally) to permit for RSS feeds, Social Networking Sharing, Commenting, etc.
It’s no secret that this way Google (as well as other leading search engine listings) rank their search results is essentially according to what other people think. It follows that this more and more people who link to your web site, the better Google will consider jmkuiz site to be an “authority site”, or at a minimum a meaningful site, inside a particular niche, or certain keyword terms.
The best, cheapest, and probably the most effective stuff that you can do in order to improve your search engine optimization would be to add a blog in your website (or make it your site), and to create meaningful and relevant content regularly (e.g. 4 times a week or maybe more).