Over the past month or two, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local search engine optimization. I contacted a professional Search engine optimization company providing SEO Local. After analyzing my company and its visibility issues, the SEO team presented me with an SEO package that included a wide range of strategies designed to enhance the search engine page ranking of my website and drive increased traffic and sales. Let’s look at how these strategies worked to market my company.
Local Listing Sites: Local SEO makes use of local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search engine results. The SEO Company provided strategies that helped boost the ranking of my local business listing on these websites. Now, when someone searches for Denver-specific data associated with my business, the details on my own business that is stored on each one of these sites appears as being a top search result.
With enhanced online visibility, I find that more local customers started to visit my website, that is working to promote my brand. My provider took care to select only local listing sites authorized by Google for promoting my small business.
Back linking: Local SEO services include building backlinks to a business website. Consistent with Google’s latest Penguin update, my SEO company took care to construct backlinks to my website from reliable websites with content related to my business. I discovered that relevancy was crucial because search engines like google identify keywords on the basis from the backlinks. Another significant aspect is link speed or even the speed at which backlinks are produced. The SEO team built backlinks slowly and systematically, as any unnatural speed might make Google look at my links as spam. Additionally, in addition they employed tactics like social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, along with other strategies were adopted to boost results.
Social Media Marketing Promotion: My company also used effective social media marketing optimization strategies to drive my target audience to my website. They built my business profile on popular social networks like Facebook, Twitter, Google and much more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search results from social media sites (Facebook, Google , Twitter, and a lot more) these profiles will also be assisting to drive more organic traffic to my website. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media requires the maximum consumption of marketing potential with the features (paid advertising facility, contests, business pages inside the case of Google , and much more) in social media marketing sites. In my experience, concentrating on a certain social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to advertise your web based business.
Pay per click advertising advertising (paying money to look engines to display your internet site on top search engine rankings) is considered an effective way to promote web based business because of easy implementation, high Return (ROI) and better traceability. The SEO team provided my company with PPC advertising services, also referred to as geo-targeted PPC. The zdgveh was focused on the Denver area, which ended in more local customers visiting my website. Both open-ended keywords and focused keywords were utilized in my geo-targeted PPC.
The regional SEO services provided by the SEO company help draw the attention more local customers to my website and helped in the online promotion of my restaurant – something which I definitely couldn’t have achieved on my own.
Local Search Engine Optimization services help to improve the exposure of the business inside a particular geographical area. MOS Search Engine Optimization Services, a specialist SEO company offers value-added Local Seo to optimize your website and let you receive quality website traffic.