TikTok is an iOS and Android social networking video app for creating and sharing short lip-sync, comedy, and talent videos. The app was introduced in 2017 by ByteDance, for markets outside of China. ByteDance has previously launched Douyin (Chinese: ??) for the China market in September 2016. TikTok and Douyin are identical, but run on different servers to comply with Chinese censorship restrictions. The application allows users to generate short music and lip-sync videos of 3 to just a few seconds and short looping videos of 3 to 60 seconds. It is popular in Asia, the usa, along with other parts of the world. TikTok is not available in China along with its servers are based in countries where the app is available.
In 2018, the application form become popular and became the most downloaded app in the U.S. in October 2018. As of 2018, it can be found in over 150 markets, and in 75 languages. In February 2019, TikTok, combined with Douyin, hit one billion downloads globally, excluding Android installs in Chin
Douyin was launched by ByteDance in China in September 2016. Douyin was created in 200 days, and in a year got 100 million users, with over 1 billion videos viewed every day. TikTok was launched within the international market in September 2017. On 23 January 2018, the Best Tiktok Website ranked #1 among free mobile app downloads on app stores in Thailand as well as other countries.
TikTok has become downloaded about 80 million times in the usa, and 800 million times worldwide, based on data from mobile research firm Sensor Tower that excludes Android users in China. Celebrities including Jimmy Fallon and Tony Hawk have joined the app in November 2018.
On September 3, 2019, TikTok and also the NFL announced a multi-year partnership. The partnership includes the launch of an official NFL account that will bring NFL content to worldwide fans.
musical.ly Merger – On 9 November 2017, TikTok’s parent company, ByteDance, spent as much as $1 billion to get musical.ly, a startup situated in Shanghai having an office in Santa Monica, California, having a popular social media platform targeting the united states teenage market. Looking towards leveraging the US digital platform’s young user base, TikTok merged with musical.ly on 2 August 2018 to produce a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok. Musical.ly was actually a social media video platform that allowed users to generate short lip-sync and comedy videos. Its official release was on August 2014.
Expansion in other markets – As of 2018, TikTok is now offered in over 150 markets, and in 75 languages. TikTok was downloaded more than 104 million times on Apple’s App store throughout the full first one half of 2018, based on data given to CNBC by Sensor Tower, an app analytics platform situated in San Francisco. It surpassed Facebook, YouTube and Instagram to become the world’s most downloaded iOS app for the time frame.
Douyin – As a separate app from TikTok, Douyin is accessible through the developer’s website and has maintained the same app title since its launch in September 2016. Part of its popularity is attributable to its marketing campaigns, launching several activities with Chinese celebrities to engage their fans’ interest. As an example, its marketing strategy in 2018 Spring Festival Gala alone brought a growth of 70 million daily active users. In February 2018, Douyin launched a partnership with Modern Sky to monetize music.
Features – The TikTok mobile app allows users to create a short video of themselves which often feature music within the background, can be sped up, slowed down or edited having a filter. To create a music video using the app, users can lzqwnk background music from a multitude of music genres, edit having a filter and record a 15-second video with speed adjustments before uploading it to discuss with other people on TikTok or any other social platforms. They could also film short lip-sync videos to popular songs.
The app’s “react” feature allows users to film their response to a specific video, over which it is actually placed in a small window which is movable around the screen. Its “duet” feature allows users to film a video aside another video. The duet feature was another trademark of musical.ly